Messner testimonial in the new Unipol advertising campaign
In March, the new Unipol advertising campaign is presented. It is characterized by an expressive slogan with a great impact “A way of life in a world to be lived thoroughly”. Reinhold Messner is chosen as testimonial representing a good summary of the values that Unipol shares with its users. Messner represents respect for the environment and the concept of development compatible with the ecosystem. In fact, he does not challenge nature. He challenges himself to the limits that the ecosystem imposes.