The brand Onlinear is created

Mar 01 1999
Mar 01 1999

During 1999, Linear develops the Internet sales channel, which has demonstrated the validity of an intuition and a strategic choice made in 1997, which is taking on an increasingly important role in the development of the Company. Linear further develops its Internet site and Onlinear is created, a fully operational version of the site that allows the complete autonomy of the browser with the ability to purchase the policy (for motor vehicles and motorcycles) and to renew an expiring contract, all of which online, independently. Linear also choose to create a specific rate for this distribution channel, cheaper than the telephone channel, which rewards the ability (very “sapiens” indeed) to juggle with the new means of communication.