In 2014, the Unipol Group embarked on a path that led to the creation of an integrated platform that monitors progress and supervises critical issues, directing the Company towards initiatives capable of improving and protecting its reputation assets. The focus of the 2019-2021 three-year period will be to guarantee the deployment and internal actionability of insights that emerged from the analysis of the Group’s reputation with key stakeholders, in order to support the positioning of Unipol, especially with regard to “Mobility, Welfare and Property” ecosystems in line with the “Mission>Evolve” Strategic Plan, and to maintain its reputation leadership in the sector.

Our strategy and objectives for 2021

2014: Setting the landscape and priority work contexts

  • Unipol has completed steps 1 and 2 of Reputation Journey, has understood its current position, i.e. what opportunities/risks it faces and the necessary tools it should develop2015

2015: Beginning of pro-active reputation management (upside/downside) and positioning with the RepTrak® model of Unipol

  • Build the reputational platform and KPI system
  • Establish accountability bodies 
  • Implement plans for 2016

2016 – 2018: Internal deployment 

  • Internal/external deployment (development, training, communication, engagement...)
  • Integration of KPIs with business metrics

The match between the stakeholders’ expectations and the Group’s Top Management’s views on the role and identity of Unipol in the medium term has also allowed the same to make a reputational promise in the size that contributes to generating value.

2019-2021: Reputation Accountability and Engagement

  • Consolidation of the Business KPI Integration Process to support the use of reputation as a criterion in internal processes
  • Identification of strategic insights to support the development of works to strengthen the Group’s positioning
  • Extension of reputation accountability for the activation of Reputation Building Plans

Products / Services

  1. Provides safe and reliable products that keep promises made
  2. Guarantees timely claim management
  3. Offers transparent products that all customers can easily understand
  4. Supplements insurance policies with additional services to meet mobility, health/welfare and domestic (e.g. home automation) needs
  5. Ensures a fair quality-price ratio
  6. Guarantees maximum assistance and professionalism, identifying the solution that best suits customer needs


  1. Collects, organises and manages data to offer solutions designed for real customer needs
  2. Services and skills are updated to match technological developments in the sector
  3. Strongly oriented towards the digitalisation of its services
  4. Has an innovative and distinctive offer


  1. Values the potential of employees based on merit
  2. “Made up” of people who are passionate about what they do
  3. Respects diversity and promotes equal opportunities in the workplace
  4. Guarantees employees solutions to better balance private and professional life


  1. Operates fairly and ethically
  2. Dialogues on par with institutions for the definition of policies on issues of national interest
  3. Transparent relationships with stakeholders
  4. The company respects market and antitrust rules


  1. Dedicated to developing programs on financial education/inclusion and insurance culture
  2. The company offers the country proposals and solutions to meet public interest needs (social security, health, mobility, damage from climate change)
  3. Invests and funds initiatives related to the world of sport, culture and youth
  4. Particularly attentive and active with regard to environmental sustainability and climate change
  5. Close to the territory, the community and people


  1. Has a charismatic leader
  2. Has a widespread and competent agency network, covering the entire country
  3. Management is able to interpret and manage the challenges of the insurance market
  4. Is one step ahead of other insurance companies


  1. Guarantees excellent financial performance
  2. Has strong growth prospects
  3. Always keeps promises made in terms of results
  4. Has a sound and sustainable long-term capital structure

For each of the RepTrak® reputational factors, the Unipol scorecard indicates the specific attributes that define the promise of Unipol: what Unipol wishes to become and has made a commitment for.

The scorecard is the compass for engagement activities: it is used as a metric for the stakeholders’ assessment in regular surveys and as a filter for interpreting/classifying (off and online) media content and for the subsequent analysis of issues and sentiment.

The scorecard also guides the mapping of reputational risk scenarios for the purpose of an all-round protection of reputational capital.