Foreign companies watch the business models of Linear and Unisalute with interest
The new insurance Company launched by Unipol, Linear, arouses a lot of interest from two French mutual companies. Both Macif and Maif visit the new company to study the business model. Also the Belgian Company P&V is interested in the model, and indeed starts itself a company of the same type, called Actel, in which Unipol acquires a stake, albeit symbolic. Perhaps even greater is the interest aroused by the Unisalute model, the company that the Unipol Group has started for operations in the supplementary health care sector. At the ACME Annual Conference held in Stockholm in 1999, the Unisalute model is presented by the General Manager, Lorenzo Bifone.