Protecting and Adding Value to Data
In the Unipol Data Vision, we have made precise commitments regarding the protection and valorisation of personal data to all customers and stakeholders who interact with Group companies.
The availability and proper use of personal data by insurance companies lies at the heart of the process to create and develop innovative products, services and solutions that respond to the actual needs of our customers. The creation of shared value for Unipol and for the community in which Unipol operates assumes the existence of a transparent, balanced relationship between the parties: this is the only way to realise the great social and economic development opportunities connected to the analysis of data.
The commitment of the Unipol Group to protect and add value to the personal data are contained in the “Policy to protect and add value to personal data” approved by the Board of Directors with the aim of consolidating the trust that customers and all stakeholders have in the insurance company.
RESPECT
The Unipol Group undertakes to collect, analyse and use data according to the values that guide its actions, as expressed in the Code of Ethics.
PROTECTION
Protecting the data we are responsible for is the first pillar to guarantee the rights of all the customers and stakeholders we come into contact with. The Unipol Group will continue investing to update and strengthen the system that protects data security.
VALUE CREATION
The Unipol Group believes that the use of data is a significant area for creating shared value, in particular:
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For customers: thanks to the use of data, customers can benefit from the Company’s better understanding of their own protection needs and the proposal of solutions that give targeted and practical answers; data also makes it possible to develop tools, services and programs aimed at preventing and reducing risk;
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For Unipol: the collection and the use of data help the Company gain a better knowledge of risks, which supports more aware risk assumption and greater overall sustainability; in addition, data allows the Company to develop products and services that are more effective in protecting customers and offer them greater opportunities;
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For the community: the availability of data from the Group, and the technological expertise developed, support the development of solutions that bring together the contributions of multiple players, through public-private partnerships in particular, to respond to the needs of the community.
DISCLOSURE
Unipol transparently informs customers about how we use the data collected, in order to allow stakeholders to understand the impacts of their data sharing choices.
UNDERSTANDING
The development of solutions based on data and data processing, such as Artificial Intelligence (AI) systems, aims to identify innovative ways to improve products and processes. Even in the development of technological solutions, the Group undertakes to place the individual and their needs first; this understanding is essential for solution developers, in order to create inclusive and non-discriminatory systems.