General trend and Group ranking

The reputation of Italian companies sees a slight decline in 2021.

The ranking for the year 2021 

Reputational drivers relevance

The factors that most influence reputation in the public opinion are different according to the business sector.

In the survey RepTrak® Italy 2021, the insurance sector the most important reputational factors are (1) Product & Services, (2) Innovation and (3) Workplace.


Reputational drivers performance

69.6 is the average score of the companies, recorded in Italy, belonging to the segment ‘Financial-Insurance’, according to the ranking RepTrak® Italy 2021.

Reputation of the Unipol Group

The Strategic Plan 2019-2021 aims to maintain the Unipol reputation above the sector average, confirmed in 2021 for the fifth consecutive year. However, the Group is engaged in an even more challenging commitment: to attain a permanent position in the strong reputational category (score >70 points) and ensure stable growth.

The Group has integrated the metric of the RepTrak® index within its Risk Appetite Framework, defining as the level of risk appetite the maintenance of the RepTrak® index at the stakeholder "Public Opinion" above the level of 60, or within the range "Average/Moderate (index 60-69).

If, as part of the quarterly monitoring, the index should steadily fall below the threshold of 60, thereby entering the bracket “Weak / Vulnerable”, the Group will promptly adopt appropriate mitigation plans.