The sector's and the Group's positioning

The reputation of the Financial sector is declining, in line with the general trend of the Italian average.

RepTrack 2019

With a more in-depth analysis, from a reputational standpoint you can break down the ‘Financial Services’ sector into 3 segments that have a different reputation. The insurance industry has a moderate reputation. Reputation sectors in Italy

Reputational drivers relevance

Settore insurance - driver reputazionali

The factors that influence the reputation of the public are different according to the sectors to which they belong.

In the survey Rep Trak® Italy 2019, the most important reputational factors in the Insurance sector are ‘Products and services’, 'Citizenship' and ‘Governance’.








Reputational drivers performance

64.0 is the average score of the companies, recorded in Italy, belonging to the segment ‘Financial-Insurance’, according to the ranking Italy Rep Trak® 2019.









Reputation of the Unipol Group

Unipol Group reputation

The Group has integrated the metrics of the RepTrak® index within its Risk Appetite Framework, setting as its risk appetite level the goal to keep the RepTrak® index with the stakeholder “Public Opinion” above 60, i.e. in the bracket “Average / Moderate (rate 60-69)”. If, as part of the quarterly monitoring, the index should steadily fall below the threshold of 60, thereby entering the bracket “Weak / Vulnerable”, the Group will promptly adopt appropriate mitigation plans.