Linear Launches the competition “Granpremiolinear.it”
Linear proposes the campaign “Wanted” with a new feature. Defining the message through sensory capabilities, along with four out of the five “classic” senses (sight, hearing, taste and smell), “alertness” is also included, this being the characteristic of those who can grasp opportunities on the fly. With the start of the contest “Granpremiolinear.it” in the second half of the year, the campaign “senses” is changed to communicate this new feature. The campaign also uses radio commercials.