In 2005, the renewal of the various standing agreements (for the first time, they take the form of Group standing agreements) with member organizations (CGIL, CISL, UIL, CNA, CIA, CONFESERCENTI and LEGACOOP) is followed by a national advertising campaign that precisely refers to the topic of “shared values” and develops respecting the specificities of each individual organization in building and offering services to members and families. The campaign is developed on national and local media, on the websites of the organizations, at the headquarters and local offices of the organizations, at all the Group’s agencies and claims settlement centers.