“A misura del tuo domani” (adapted to your tomorrow): the UGF campaign
At the conclusion of the organizational restructuring process of the Group, the need is felt for communicating to the market the changes and evolution of Unipol from insurance Company to financial/insurance group - through an advertising campaign entrusted to one of the largest international communications agencies, McCann Ericksson. Produced with an innovative photographic technique and a video by the Australian photographer Keith Loutit, the campaign “A misura del tuo domani” is presented. In the following months it will be broadcast in a dense schedule on TV, print, Internet, billboards, and cinema. In December 2009 the advertising campaign wins the “Pubblicità & Successo” (advertising and success) award, one of the most coveted awards in the world of business communications.