At the conclusion of the organizational restructuring process of the Group, the need is felt for communicating to the market the changes and evolution of Unipol from insurance Company to financial/insurance group - through an advertising campaign entrusted to one of the largest international communications agencies, McCann Ericksson. Produced with an innovative photographic technique and a video by the Australian photographer Keith Loutit, the campaign “A misura del tuo domani” is presented. In the following months it will be broadcast in a dense schedule on TV, print, Internet, billboards, and cinema. In December 2009 the advertising campaign wins the “Pubblicità & Successo” (advertising and success) award, one of the most coveted awards in the world of business communications.