Linear and the “money back” formula
Again in 2009, Linear is committed to ensuring opportunities for savings to potential customers.
Confirms the initiatives that have proved successful in past years (3% discount on the Internet channel, discount for family insured vehicles after the first car, “Bloccapremio” (stop the premium) and “Sconto Benvenuto” (welcome discount), as well as “LinearSat”. Other new features are introduced into the product: the “money back” formula extends the right to reconsider from 15 to 30 days. The other three advantages of Linear policies (protected Bonus, Roadside Assistance always included in Motor vehicle TPL and Guida Libera, that is, coverage given to anyone who is driving) become the pillars of the new advertising campaign.