Linear launches the advertising campaign “Cercasi” (Wanted)
The advertising communication of Linear is radically renewed with a logo restyling.
The choice of colors, lean image and structure of texts allows it to highlight the concept of quest for the ideal target and promised savings. The campaign “Cercasi” (Wanted) is created. The objective is to induce curiosity in the users referring all the necessary information to the contact with the operations center to achieve a calculation of an estimate. The campaign structure allows for dynamism and a graphic adaptation to any support, whether offline and online. A radio version is also produced.