Linear advertises its policy with true customers
The advertising campaign of 2003 recalls the previous year’s campaign with some new features. In fact, in early 2003, there is the need to renew a message that, while continuing to give great satisfaction in terms of return, is losing effectiveness after more than one year. It is decided to keep the line followed so far, namely that of the true Linear customers. The evolution of the Motorist Sapiens is thus expressed in the campaign of testimonials renewed with new photographs of the policyholders and their updated data.