Urban Up at Fuorisalone 2017
Urban Up – Unipol Projects Cities is present at Milan Design Week with 2 initiatives: URBAN UP - Milan Virtual Experience” and “Live the City”.
“URBAN UP - Milan Virtual Experience” is an impressive virtual reality experience that lets visitors interact with and be totally immersed in the five major real estate projects of the Group underway in Milan. Urban Up chose to use the HTC VIVE technology, currently the most innovative in the field of virtual reality.
“Live the City” promotes the FuoriSalone theme (Material and Immaterial) and the Urban Up projects with a series of images of the city and its treasures, alternating the faces of designers and graphic architecture, accompanied by the claim: “Live the” each time completed in a different way.