Following a 2014 marked by the success of the product advertising campaign “Incredible, but true”, related to the launch of the zero-interest MV policy paid in monthly instalments, UnipolSai Assicurazioni decided to continue the strong communication of this innovative offer in 2015, enriching it with new and important services aimed at making the insurance proposal even more incredible.

Taking advantage of the simple language and ironic mood that characterize the communication style of UnipolSai, the new multi-subject “Pupazzi” (Soft Toys) campaign, on air from 22 February, features exceptional testimonials as protagonists: the soft toys that live inside our cars, accompany us on our travels and, in the end, also tell a bit of our story. They are the ones – a cow, a dog and a bear – that within the world they inhabit, that of the car, suddenly come to life bringing “incredible, but true” news: the new benefits and services of the UnipolSai zero-interest MV policy.

The amusing exchange of words between the soft toys and the various characters featured in the commercials plays on a double disbelief: on one hand, the amazement of a soft toy coming to life and, on the other, the incredibility of the UnipolSai offer enriched with new benefits.