On air the new multimedia advertising campaign “Sempre un passo avanti” ("Always one step ahead")

UnipolSai Assicurazioni will be back on air from 29 September with the new multimedia advertising campaign “Sempre un passo avanti” ("Always one step ahead"). 

Thanks to the creative concept that effectively combines corporate and product elements, the campaign communicates the certainty that customers’ can “really choose the future” through UnipolSai, the number one insurance company in Italy in non-life business and product and service innovation, with over 10 million customers and 2500 agencies across Italy. 

For this new and important advertising project, UnipolSai chose actor Alessandro Gassmann to endorse the company as the prestigious interpreter of the ability to predict the future and be “always one step ahead”.