The first advertising campaign of UnipolSai

Jan 28 2014
Jan 28 2014
On air since January 28th 2014 the first advertising campaign "Even Closer" has been designed so as to present to the general public UnipolSai Assicurazioni.
The campaign, arranged on three TV subjects, will be on air on the main Italian and satellite TV channels (RAI, Mediaset, Sky, La7, Class and Discovery channels) and will be extended to newspapers and magazines. 
Closeness to people and the Italian identity are the guiding principles of the communication strategy concept, which aims at enhancing the Company's most important asset: the network of insurance agencies, leader in Italy by distribution, capable to respond effectively to the customers' needs. 
"Stand by me" is the soundtrack of the three commercials, that see the agents as protagonists, within their villages with their historical trade names. 
The straightforward and engaging communication style highlights their role, a reassuring presence in every corner of Italy, everywhere close to their customers, from Rottofreno (Piacenza) to Cepagatti (Pescara), from Salve (Lecce) to Giovinazzo (Bari), through Scanzorosciate (Bergamo), Travagliato (Brescia) and Linguaglossa (Catania). 
All locations with unique names in which customers can find UnipolSai agencies. The campaign has been produced in collaboration with Leo Burnett (creative agency), Filmmaster (production house) and Starcom (media center).