Linear “Adopts a banner”
Linear starts a new way to communicate online with a new campaign “Adopt a banner”. The actress Stefania Andriola, already Linear testimonial, transforms into in Linear banner woman. The banner interacts with the user directly, suggesting savings of up to 40% on MV TPL through some banners. Using this mechanism, called mouse-over, the banner responds to the ‘stimulus’ and reacts showing signs that cater directly to the user. When the user moves the cursor over the banner, the banner woman starts waiting, and then eventually gets bored and leaves. Linear plans this campaign on the main Italian portals.