New corporate advertising campaign
On 19 December, a new advertising campaign is launched. With it, Unipol, referring to the Italian economic and social condition, wishes to convey a message of optimism and confidence, “the desire for a better future is not in recession”. The campaign does not include images but only words and a website Hofiducianelfuturo.it, visited by over 125,000 people in one month. Hundreds of them leave a message of hope. The best messages become elements of the advertising campaign in its final stage.