On 28 July, Unipol preference shares are admitted to listing on the Milan, Bologna and Rome stock exchange markets. After being offered at ITL 6,800, they immediately jump to ITL 16,900 on the first day. At the end of the day, demand is almost 18 times higher than shares on offer and available. At the time of going public, Unipol is one of the top ten Italian insurance Groups and it is the first Italian Company stemming from the cooperative movement to be publicly traded.