Variables to be monitored

The RepTrak® model is a world-recognized framework that makes it possible to identify the factors that drive reputation and to monitor and compare their performance in terms of corporate reputation in the international arena. For each of the seven reputational dimensions, the model identifies certain attributes that explain reputation in detail. 

For each of the RepTrak reputational factors, the scorecard indicates the specific attributes that define the promise of Unipol: what Unipol wishes to become and has made a commitment for.

The scorecard is the compass for engagement activities: it is used as a metric for the stakeholders’ assessment in regular surveys and as a filter for interpreting / classifying (off and online) media content and for the subsequent analysis of issues and sentiment.

The scorecard also guides the mapping of reputational risk scenarios for the purpose of an all-round protection of reputational capital.

Products / Services

  1. Provides safe and reliable products that keep promises made
  2. Guarantees timely claim management
  3. Offers transparent products that all customers can easily understand
  4. Supplements insurance policies with additional services to meet mobility, health/welfare and domestic (e.g. home automation) needs
  5. Ensures a fair quality-price ratio
  6. Guarantees maximum assistance and professionalism, identifying the solution that best suits customer needs


  1. Collects, organises and manages data to offer solutions designed for real customer needs
  2. Services and skills are updated to match technological developments in the sector
  3. Strongly oriented towards the digitalisation of its services
  4. Has an innovative and distinctive offer


  1. Values the potential of employees based on merit
  2. “Made up” of people who are passionate about what they do
  3. Respects diversity and promotes equal opportunities in the workplace
  4. Guarantees employees solutions to better balance private and professional life


  1. Operates fairly and ethically
  2. Dialogues on par with institutions for the definition of policies on issues of national interest
  3. Transparent relationships with stakeholders
  4. The company respects market and antitrust rules


  1. Dedicated to developing programs on financial education/inclusion and insurance culture
  2. The company offers the country proposals and solutions to meet public interest needs (social security, health, mobility, damage from climate change)
  3. Invests and funds initiatives related to the world of sport, culture and youth
  4. Particularly attentive and active with regard to environmental sustainability and climate change
  5. Close to the territory, the community and people


  1. Has a charismatic leader
  2. Has a widespread and competent agency network, covering the entire country
  3. Management is able to interpret and manage the challenges of the insurance market
  4. Is one step ahead of other insurance companies


  1. Guarantees excellent financial performance
  2. Has strong growth prospects
  3. Always keeps promises made in terms of results
  4. Has a sound and sustainable long-term capital structure