The results of the "Osservatorio Generation Ship"
The sociocultural survey on new Italian generations conducted by Changes Unipol and developed by Kkienn.
For new generations, social networks are the ideal channel for meeting a new partner: 38% of young people in Gen Z have started a romantic or sexual relationship with a person they met online.
These are the findings of “Osservatorio Generation Ship” the study carried out by Changes Unipol and developed by Kkienn, aimed at offering an original point of view on work, family, socialness and wellbeing and, in particular, at exploring these issues through the analysis of Gen Z’s preferences andthe impact of technology on certain spheres of public and private life.
The results were presented at Milano Digital Week during the event “Millennials e Gen Z oltre i loro limiti” (Millennials and Gen Z beyond their limits), held at IULM University 2 and attended by Fernando Vacarini, Media Relations, Corporate Reputation & Digital PR Manager at the Unipol Group and editor-in-chief of the magazine Changes, Massimo Di Braccio, Sociologist, Founder and CEO of Kkienn Connecting People and Companies, Enrico Pitzianti, author of the newsletter ‘Non scaldiamoci’, Andrea Nuzzo, entrepreneur and digital communications expert, and Valentina Pano, philosophy student and author of monologues on social media.
Read the complete Press Release.