Italians change the relationship with their homes

The research showed that:

• One in three Italians (29%) are considering moving home in the next two years
  • 6% of Italians are certain that they will move, with the highest numbers in Turin (11%), Florence (10%) and Bari (10%)
  • Home ownership is still the preferred option but only by 55% of Italians compared to 17% who would choose renting.
  • 51% of Generation Z indicate alternative living solutions like renting, houses/residences with “zero worry” formulas or co-living situations
• The pandemic removed conviviality: 48% spend less time at home with friends compared to two years ago
  • “TV, reading and radio” are up (in 37% of cases), as well as “spending time with family” (34%) and “doing hobbies and odd jobs” (32%)
  • In the past year, 1 in 3 have replaced electrical appliances and 1 in 4 intend to change furnishings or renovate inside or outside their houses soon
  • Italians feel safe in their homes: 72% say that they are not exposed to risks, or to very little risk
• Even though price is still the main consideration in choosing a new home (64%), more thought is now being put into environmental impact and energy efficiency (37% of cases)
  • Area (48%), brightness (42%) and size (41%) are the other priorities. Security is only in 8th place
  • Historic centres are no longer a dream: only 1 in 4 Italians want to live in city centres (but that figure rises to 34% among the youngest). On the other hand, Baby Boomers prefer to stay outside cities
  • Purchasing a house is still the preferred option, especially in the big cities of the Centre-North: Milan is first with 67%
• What is essential in Italian homes? Environment and home climate control are priorities, with technology less important
  • In addition to heating, green energy (39%), private gardens (37%) and air conditioning (32%) are considered to be indispensable. Home automation (7%) has not taken off yet

Read the complete Press Release.