1970/79

The transition from a welfare state system to a transnational market system causes strong internal tensions linked to the weakening of worker protections exacerbating extreme behavior. The golden era ends and the Anni di Piombo (years of lead, period of terrorism, TN) begin.

1970/79

1979

Year of investment in skills and innovation processes. Training and professional development starts coinciding with the introduction of display screen equipment in the offices.

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Unipol works to balance the businesses

The insurance market in Italy reports good gains, being Unipol well above the national average. But the loss ratio suffers an aggravation, especially at the hands of the motor vehicle TPL and general liability insurance. The frequency of claims increases and the average cost grows.

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The policy “Sicurhotel” is created

On 25 July, Unipol signs an agreement with the National Association of Tourist Cooperatives for the development of cooperation aiming to strengthen the insurance services offered to members of the Association.

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Agreement on the use of display screen equipment

On 9 May 1979, an agreement is signed on the introduction of “display screen equipment” in corporate offices. The specific activities arising from such introduction are outlined. They must be of a qualitative nature without workforce reductions.

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Unipol launches commercial training plans

The Company begins to organize courses for agents mainly focused on sales techniques and product analysis for the various customer segments. The courses aim to transfer methodological criteria to interpret the market in relation to the potential of the areas entrusted to the Agencies.

1978

A new long-term business strategy starts with the introduction of a multi-annual plan for the expansion of business production and organization.

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Agreement with workers of the Commercial Service

On 27 September, an agreement is signed with regard to the commercial service workforce. This agreement provides for the minimum staffing requirement in the department and an upgrade and training program aimed at technical and professional support to commercial Adjusters.

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First Business Planning Conference

On 15 and 16 June, the first National Business Planning Conference is held and a three-year plan 1978-1980 is launched. Unipol is the first Company that plans its development and economic management on a multi-year basis.

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New policy for tourism

Unipol presents “Albergo Sicuro” (Safe Hotel), a new policy aimed at tour operators. It includes three coverage sectors: fire, theft - robbery, civil liability, covering damage that the insurance market still does not cover. In 1978 there are 30,000 hotel businesses operating in Italy.

1977

Extension of commercial offer to new sectors in response to the new demands of the domestic market.

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Death of Oscar Gaeta

On 15 December, Oscar Gaeta, founder and first Chairman of the Company, passes away in Rome.

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Training courses for agents

For new agents, Unipol creates a basic training cycle that starts in February and continues until December on a monthly basis.

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New Products: companies, households and Life

Unipol presents new products in various sectors: companies, households and Life. A special policy at a fixed rate designed for manufacturing companies and construction companies, called “Azienda Sicura” (Safe Enterprise).

1976

Unipol redefines the concept of insurance, to include protection of land and communities affected by natural disasters.

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Unipol for the earthquake in Friuli

On the occasion of the earthquake in Friuli, the Company adopts special measures in favor of policyholders residing in the municipalities affected by the natural disaster.

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The claims adjustment offices of Unipol grow

On 28 May 1976, the representatives of Unipol sign an agreement with trade unions for new hires in claims adjustment on Italian territory. In settlement services, such new hires are made in respect of the planned decentralization of the claims settlement services (Claims Inspectors).

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New accident policy

The new accident insurance is created and among other things provides for the same premium for all the policyholders regardless of the profession carried out and the option to split payment of the premium without any increase in the annual premium.

1975

Strengthening the sense of identity and belonging: a new “home” to cultivate the corporate culture.

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Unipol purchases land in Via Stalingrado

On 18 December, the Board of Directors of Unipol decides to start negotiations with the Municipality of Bologna for the purchase of land located in Via Stalingrado in order to create the new headquarters of the Company.

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Walter Briganti Chairman of Unipol

After the resignation of Michele Brunetti as Chairman for family reasons, on 17 October the Board of Directors of Unipol appoints Walter Briganti as Chairman, confirms Cinzio Zambelli as Deputy Chairman and managing director teaming up with Vitaliano Neri.

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CISL joins Unipol

In June 1975, CISL enters the shareholding structure of Unipol by subscribing for 42,000 shares.

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Alleanza Contadini joins Unipol

In April, an agreement between Alleanza Contadini and Unipol is signed in Rome. The agreement includes a structured collaboration tending to give an efficient insurance service to farmers and farming companies.

1974

The privileged link with the local communities is strengthened thanks to the birth of CRU, Unipol regional councils providing an operational link with the local target market.

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Coop motor vehicle policy is launched with an advance discount

By Ministerial Decree of 30 December, the Ministry of Industry, Trade and Handicrafts approves the “Coop. motor vehicle” policy presented by Unipol with advance discount clause of 22% on the basic premium rate, with provision, in the event of loss, of 35% of the same premium rate.

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Enea Mazzoli joins Unipol

Enea Mazzoli joins the Board of Directors of Unipol as a representative of the consumer cooperatives and Coop Italy.

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First production Conference of Unipol

From 31 May to 1 June, the first Production Conference is held in Bologna with the participation of about 300 people. The conference discusses the Company’s development opportunities in the next five years.

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Walter Villa wins the Unipol Trophy

On 17 March, more than 30 thousand people attend the International Motorcycling Trophy Unipol at the Racing Track in Modena (first national championship race for senior riders in the classes 50-125-250-350 and 500 cc). Walter Villa is the brilliant winner of the 250cc class.

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The Regional Councils are created

The Regional Councils of shareholders are set up and later take the name of Unipol Regional Councils (CRU). They are genuine operational and political instruments for the connection between the Company and its target market at the regional level.

1973

Links with trade associations and the cooperative movement are reinforced. The agreement with the trade unions pushes the Company to adopt a policy of agreements with the 3 main trade unions.

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CGIL and UIL join Unipol

Unipol, as a cooperative company, decides to open up to the world of work and decides to have trade unions enter into its shareholding structure.

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Unipol joins the League of Cooperatives

Unipol formally joins the National League of Cooperatives and Mutual Societies due to an amendment to the Bylaws of the National League of Cooperatives. Whereby institutions and bodies controlled by the same can also join the League of Cooperatives.

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CNA joins Unipol

In September 1973, Confederazione Nazionale dell’Artigianato (CAN, Artisans’ national trade association) enters the shareholding structure of Unipol subscribing for 26,500 shares. G. Negretti is the official of CNA designated to enter the Company’s Board of Directors.

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Donata Govoni wins the 400 meters

The Bologna athlete Donata Govoni, sponsored by Unipol, wins the 400 meters at the Italian championships of athletics. Another success for the image of Unipol, which is mainly channeled through youth sports in these years. 

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Unipol signs an agreement with ARCI Caccia

Unipol signs an insurance agreement with Arci Caccia for third party liability and hunters’ accident. Following the agreement the policy for hunters is drawn up. Over 100 thousand policies are subscribed in 1973.

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Tenth Anniversary of Unipol

On 16 June, the tenth anniversary of the Company is celebrated at Teatro Comunale in Bologna. The General Meeting to approve the financial statements for 1972 is held on the same day.

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Unipol meets the Trade Unions

On 27 May, the Company organizes a meeting in Rome between the president of the German Trade Unions Hans Oskar and the general secretaries of the Italian trade unions.

1972

Technology makes its entry into business processes: the first IBM display screen equipment for the optimization of the management of archives is installed.

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Giacomo Agostini wins the Unipol Trophy

Giacomo Agostini, world motorcycling champion, wins the Unipol Trophy held in Modena on the 19th and is awarded the prize by the Chief Executive Officer Cinzio Zambelli.

1971

Sudden change in market conditions with the introduction of compulsory motor vehicle TPL. Unipol is active in the defense of consumer rights.

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Unipol asks the extension of the compulsory MV TPL

Unipol is the first insurance company to ask the Ministry of Commerce, Industry and Crafts, to extend the generalized discount of 10.75 percent for one year. This discount policy, aimed at the defense of consumers, is maintained by Unipol until the end of 1973.

1970

Corporate welfare, work-life balance and staff policies, the first significant step towards workers’ rights.

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General Meeting to approve the financial statements

On June 30, the General Meeting of shareholders approves the financial statements for 1970. Total premium income exceeds ITL 9 bln. Net profit exceeds ITL 16m. There are 207 Unipol agencies, and 24 claims adjustment offices.