The service quality that Linear offers its customers, and that is one of the strategic priorities of the Company, obtains an important recognition in 2000: Linear is in fact the car insurance company that achieves the highest degree of customer satisfaction and is therefore awarded the BICSI - Databank prize. The communication of Linear takes advantage of the event celebrating the qualities of its typical policyholder and retracing the concept of savings but mostly providing a picture of the Motorist Sapiens, its customer.