The Emerging Trend Radar

The Observatory makes is possible to fuel the Emerging Trend Radar of the Group, which maps the most material emerging trends for the Group that should be kept under observation and monitoring.

In the context of the Radar, each topic is classified based on:

  • prevailing nature: the radar is divided into four quadrants that correspond to the four dimensions of the external environment: social, technological, environmental and political (STEP);
  • level of maturity: in the innermost circle the radar includes the emerging themes that will become material within the next 5 years and in the outer circle the emerging themes that will become material after 5 years.

Emerging Trend Radar of the Unipol Group

T E C H N O L O G I C A L C O M P E T I T I V E E N V I R O N M E N T P O L I T I C A L S O C I A L E N V I R O N M E N T A L

Dark Side of Technology

  • TECHNO-ADDICTION
  • PATHOLOGIES
  • GOING BACK TO NATURE
  • BIOLOGICAL CLOCK
  • DIGITAL DETOX
  • DISTRACTIONS
  • FAKE NEWS
  • REGULATION OF TECHNOLOGY

ARTIFICIAL INTELLIGENCE (AI) AND ROBOTICS

  • ARTIFICIAL INTELLIGENCE
  • MACHINE LEARNING
  • DEEP LEARNING
  • BOT ECONOMY
  • CHATBOTS
  • ETHICAL DILEMMA
  • RESPONSIBILITIES
  • ROBOTICS
  • MAN–MACHINE RELATIONS
  • ROBOT ADVISORS
  • ROBOT CAREGIVERS
  • ROBOT-ASSISTED TREATMENT

Internet of everything

  • IoT
  • SMART CARS
  • SMART CITIES
  • SMART OBJECTS
  • SMART HOMES
  • QUANTIFIED SELF
  • SMART OFFICES
  • WEARABLES
  • INTERNET OF PETS
  • INTEROPERABILITY
  • NEW COMPUTATIONAL FRONTIERS
  • INDUSTRY 4.0
  • NEUROSCIENCE
  • BIO COMPUTING
  • QUANTUM COMPUTING
  • CONTAGION
  • CYBER RISK
  • PRIVACY
  • BIG DATA
  • DATA AS NEW CURRENCY

New mobility

  • ELECTRIC VEHICLES
  • HYBRID VEHICLES
  • SMART CARS
  • DRONES
  • SHARING MOBILITY
  • ETHICAL DILEMMAS
  • AIRCRAFT
  • ASSISTED DRIVING
  • INTEGRATED MULTI-MODAL MOBILITY
  • SELF DRIVING CAR
  • RESPONSIBILITIES
  • CYBER RISK
  • TRANSFORMATION OF CITIES

Human society 2.0

  • SILVER ECONOMY
  • AGEING SOCIETY
  • LONGEVITY
  • BIRTH RATE
  • MIGRATIONS
  • GRANDPARENT-GRANDCHILD RELATIONSHIPS
  • GENERATION GAP
  • PARENT-CHILD RELATIONSHIPS
  • WOMEN’S EMPOWERMENT
  • PET AFFECTION
  • SINGLES
  • FAMILY 2.0
  • DE FACTO RELATIONSHIPS
  • ENLARGED FAMILIES
  • NEW GENERATIONS

JOB INSECURITY AND POLARIZATION

  • ECHO-CHAMBERS
  • VULNERABILITY
  • FEAR
  • DOWNSIZING
  • MONEY SAVINGS
  • FRUGALITY
  • SOCIAL INSTABILITY
  • DISTRUST VS. SYSTEM
  • EXCLUSION
  • TRUST VS. «A PERSON LIKE ME»
  • UNEMPLOYMENT
  • JOB INSECURITY
  • POLARIZATION

Sharing economy

  • BARTERING
  • CIRCULAR ECONOMY
  • RECYCLING
  • FIGHT AGAINST WASTE
  • SHARING
  • SHARING MOBILITY
  • PEER-TO-PEER
  • CO-HOUSING
  • BLOCKCHAIN
  • CO-WORKING
  • REPUTATION
  • CRYPTOCURRENCIES
  • CLOUD STORAGE
  • OPEN SOURCE
  • CROWDFUNDING
  • PAY PER USE
  • GIG ECONOMY
  • ACCESS
  • ACCESS

HYBRID CONSUMER

  • GAMIFICATION
  • DIGITAL DO-ITYOURSELF
  • BRICK & CLICK
  • SELF EMPOWERMENT
  • TIME MANAGEMENT AND SAVING
  • SEAMLESS EXPERIENCE
  • ANYTIME ANYWHERE ANYWAY
  • VOICE
  • CYBER RISK
  • CONTAGION
  • MIXING OF PHYSICAL AND VIRTUAL
  • SNACKABLE
  • OVERCONNECTED LIFE
  • WEB VITALITY
  • ON/OFF
  • VIRTUAL MOBILITY
  • ON DEMAND
  • SMARTPHONES
  • LOYALTY VS. SERVICE
  • REPUTATION
  • OMNICHANNEL APPROACH

New skills

  • INTELLECTUAL CAPITAL
  • SOFT SKILLS
  • SKILLS GAP
  • LONGLIFE LEARNING
  • HUMAN CAPITAL
  • SMART WORKING
  • ENGAGEMENT
  • DIVERSITY ENHANCEMENT
  • RESILIENCE AND CREATIVITY
  • WORK LIFE BALANCE
  • TIME
  • SERVICE ECOSYSTEM
  • PARTECIPATING IN INNOVATION
  • INTER-DEPARTMENTAL COOPERATION
  • HORIZONTAL MODELS
  • CONNECTIVITY
  • CONNECTIVITY

WELL-BEING

  • CHRONIC DISEASES
  • MENTAL ILLNESSES
  • PREVENTION
  • WELLNESS
  • PREDICTIVE MEDICINE
  • PARTICIPATORY MEDICINE
  • INTEGRATION OF PUBLIC AND PRIVATE SECTORS
  • OMIC SCIENCES
  • THERAPEUTIC FREEDOM
  • CIRCADIAN RHYTHMS
  • FOOD REGIMES
  • LIFESTYLE AND BEHAVIORAL STYLE
  • PERSONALIZED MEDICINE
  • BIOGENETICS
  • BIOTECHNOLOGY
  • CAREGIVERS

Intangibles

  • SUSTAINABILITY
  • INTANGIBLE ASSETS
  • SELF-FULFILMENT
  • EMPOWERMENT
  • ESG
  • FORESIGHT
  • VALUES
  • VALUES
  • EDUCATION

NEW FRONTIERS

  • GROWTH
  • DIVERSIFICATION
  • GLOBALIZATION
  • GLOBAL PANDEMICS
  • PROTECTIONISM
  • SPACE ESPLORATION AND SPACE TOURISM
  • GEOPOLITICAL INSTABILITY
  • CONTAGION
  • CYBER RISK
  • G-ZERO WORLD
  • FEELING EUROPEAN
  • CONFLICT MIGRATIONS

Climate change

  • CLIMATE CHANGES
  • CLIMATE MIGRATIONS
  • EXTREME CLIMATE EVENTS
  • SPREAD OF DISEASES
  • INTEGRATION OF PUBLIC AND PRIVATE SECTORS
  • GREENHOUSE GAS EMISSIONS
  • FOOD PRODUCTION
  • BIODIVERSITY
  • RESILIENCE
  • INNOVATING TO ZERO
  • MANAGEMENT OF NATURAL RESOURCES

AUGMENTED MAN CYBORG

  • VIRTUAL REALITY
  • AUGMENTED REALITY
  • MERGED REALITY
  • AUGMENTED MAN UBIQUITY
  • AUGMENTED MAN ENHANCEMENT
  • AUGMENTED MAN TREATMENT
  • AUGMENTED MAN DOCTOR
  • AUGMENTED MAN WORK

The Observatory aims to monitor the evolution of the emerging macro trends identified as well as the early signs of any new topics “to watch” and new macro trend to be included in the Radar.

The 14 emerging macro trends for the insurance sector

In 2015 the Observatory - in sight of the Industrial Plan 2016-2018 - produced a Report that, through the use of the predictive Meeting Point method, identified the top 10 emerging macro trends 

emergent trend destined to impact on the insurance sector and the Group in the 5 year-old horizon, tracing a Map of Interconnections to provide an integrated overview and explore the dynamics of the same, and at the same time assessing the impacts on the various stages of the insurance value chain to identify any emerging opportunities and risks.

In 2017 the Observatory prepared a new version of the 2015 Report, confirming the ten existing macro trends and incorporating the new emerging macro trend of Artificial Intelligence and Robotics. The evaluations of the ten existing Macro Trends were adjusted by updating the maturity of the key topics identified during the first evaluation cycle, as well as identifying focus points, new case studies and themes "to watch". 

For the new strategic planning phase, the Observatory drafted a new Paper in 2018, as the result of a new cycle of analysis of the predictive model Meeting Point, identifying three new macro trends: Intangibles, Dark side of technology and Augmented man-cyborg. In light of these new macro trends, the Map of Interconnections was also redrawn. The Map provides a cross-cultural view and in-depth examination of cause-effect dynamics so as to comprehend the possible “push effect” generated by a macro trend towards other macro trends in the Map.

The 2018 analysis confirmed interconnection as a key evaluation element, as well as the importance of a holistic approach both when interpreting the external environment and when providing an internal response.

Map of Interconnections

Environmental Technological Political
This includes the issues of the Internet of things, with a particular focus on the black box but also other devices more connected to the home (home automation and smart cities), enterprises, people (health and well-being), as well as Big data. In the area of threats, it includes the issue of the protection of personal data (privacy) as well as data security and cyber-crime. Includes the emerging issues of Industry 4.0 and the new computational frontiers.
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This concerns the need for new skills to respond to changing trends and new organizational paradigms to balance agility and stability. It includes the issues of skills gap, lifelong learning, smart working and organizational agility, contamination of skills and enhancement of diversity. It also includes the emerging issue of the creation of service ecosystems.
Read more
This concerns new mobility models, technological evolution linked to mobility and the related effects on the insurance sector. It includes a specific in-depth analysis, as “an issue to watch”, of the technological evolution of cars with a particular focus on driverless cars and their impact in terms of liability.
Read more
This includes aspects related to longevity and aging population (longevity, management of the elderly, spread of chronic diseases, value of children - fertility) and the progressive generational change, both of which are dynamics related to immigration and multiculturalism (cultural and religious amalgamation), and the evolution of families and social networks (extended families, de facto couples, singles, parent-child relationship, grandparent-grandchild relationship, work-life balance, pet affection).
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This concerns the hybridization of customer relations into a seamless customer journey between real and virtual world. It includes the topics of: web vitality, mobile Internet, virtual mobility, perpetual connectivity, access to services “anytime, anyway, anywhere”, e-commerce, domestic access time to financial services, time management savings, credibility and cyber-space security. This macro trend also analyses the emerging figure of the “prosumer”, more active and responsible in terms of role, behaviour and values. In this context, it focuses on the “Brick&Click” phenomenon, a contamination between Brick (physicality, modularity and construction) and Click (dematerialization, digitization and simplicity) that finds its most evident manifestation in “digital do-it-yourself”.
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The includes the issues of: climate change, extreme weather events, greenhouse gas emissions, spread of animal species, insects and micro-organisms, spread of new diseases (for the part related to climate change).
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This includes the evolution from ownership to access, forms of collaborative consumption, circular economy (propensity to use / ownership, propensity to share, neighbourhood online networks, open sources, crowdfunding, cloud technology, pay-as-you-go product consumption, recycling ...) and peer-to-peer trust.
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This regards the internationalization both of the insurance companies’ strategy of growth and consolidation and of support to corporate and SME customers (need to provide risk protection and management services on an international scale and support for the development and internationalization process of SMEs) and retail customers (e.g. education abroad). It includes the risk of contagion, the feeling of Europe, the growing political instability and the transition to a multipolar order, as well as the spread of diseases resulting from globalization.
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This includes the issues of fear, sense of vulnerability, unemployment and job insecurity, social polarization - broadly understood not only as disparity in financial resources but also in terms of access to opportunities - and social tensions. It also includes frugality and fight against waste (issues of downsizing and money management savings...).
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This regards the growing importance of health and welfare understood as well-being. It includes the phenomenon of health increasingly tailored to the patient and predictive, touching on issues such as developments in the field of biology and biogenetics and predictive models, prevention, preventive medicine, personalized drugs, the Quantified Self phenomenon, and, in the context of personalization and prevention, circadian rhythms, lifestyles and food, therapeutic freedom, addictions ... It also includes the increasingly relevant issues of chronic-degenerative diseases and mental illnesses. It deals with the issue of public-private (multi-pillar) integration and concerns the rebalancing of welfare actions between the State, the Market and collaborative economies.
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This concerns the application of new technologies in the field of robotics and artificial intelligence to support the innovation of insurance processes. It analyses the man-machine relationship and the birth of new business models deriving from the attribution of specific tasks to machines.
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This concerns the phenomenon of human empowerment through an increasingly symbiotic man-machine relationship, explored in different fields: from health care (on the patient’s and on the doctor’s side), work, ubiquity, to the future frontiers of augmented man for the strengthening of physical and cognitive functions and the emergence of the cyborg “species”. It includes the issues of virtual reality and augmented reality.
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This concerns the dark side of technology that has been increasingly evident after a phase of massive and pervasive diffusion and has manifested itself in many forms going from techno-addictions to dangers for young people, fake news and fake videos, ethical dilemmas related to the man-machine relationship and the risks of hacking and intrusion into privacy.
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This includes the metamorphosis of tangible assets into intangibles, the evolution of needs from the sphere of security to that of self-realization and the enrichment of assessment and reporting metrics with environmental, social and governance factors (ESG factors) from a long-term sustainability standpoint.
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