To support the 2012 Capital Increase, Unipol launched an advertising campaign with a corporate message leveraging the positivity of a financial transaction with as strong value for Italy, which was experiencing a period of economic crisis, by creating one of the major Italian and European insurance groups.
The advertising campaign was distributed from 16 July to 1 August 2012 and scheduled in major newspapers and news magazines, on the most important on-line information sites and in the billboard circuits of some of the major Italian railway stations.
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