Among the major Italian insurance companies, Unipol is characterized by an excellent image but a low level of awareness. A major television advertising campaign is thus decided, and will be programmed for the entire month of October on RAI 1 and RAI 2 in slots with highest viewer rating. The first TV commercial is aired on RAI 1 on 6 October at 8.30pm and reaches millions of viewers. The campaign’s goals are to enhance the Company’s awareness and present the Unipol brand through the product Vitattiva.

In addition to television, it is also planned to use the radio, on the First and Second channels, with a frequency that will further amplify the audience’s memory of the campaign.