The Unipol Regional Council (CRU) is a Unipol body for the promotion of participation in regional areas. Due to the nature of the forces that make it up, namely the trade unions, cooperatives and professional members, it is also a body that pays attention to customers and consumers. Through forms of consultation, the CRU participates in the Company’s life and policies, both at national and regional levels. In the three-year plan I985 / 87, it is assigned specific tasks of considerable interest: to represent the Company in terms of image and policies in the region; promote the image and development of Unipol in relations with customers and the society; encourage and organize promotional actions aimed at the productive development of the context in which the Company operates; act as a “sensor” in the market, capable of promptly perceiving social, economic and political changes in progress.