Bellezza Italia - logoTogether with Legambiente, we are partners of the project “Bellezza Italia – Protecting the wonders of the country together”: a campaign that aims to value Italian artistic, cultural and environmental heritage.

Contributing to the realisation of this initiative means further pursuing the efforts we have always dedicated to the development of active social and environmental policies across the country. Through this project we intend to propose and implement, alongside Legambiente, actions for the recovery and restoration of degraded areas to return them to the use of citizens and tourists. Project activities provide for the involvement of local communities and the formalisation of partnerships with local public administrations.

The broad and primary objectives of each project are to protect cultural and environmental heritage, to spread a culture of legality and rights and to promote synergies between civil society, companies and institutions involved in compromised or abandoned areas.  

To follow past and future projects live, please visit:


The Po River Park  

On 6 April 2017, the areas restored along the river PO will be given back to the citizens with the “PO River Park 390-410” project.

The initiative – born from the collaboration of the Unipol Group with Legambiente in “Bellezza Italia” – aims to protect and enhance the natural and social heritage of land in the towns of Polesine Parmense, Zibello, Roccabianca and Villanova sull’Arda, through the rediscovery of places that will become open air classrooms involving schools in environmental education and ecological and hydrobiological research. Bicycle and pedestrian paths have been created as well as rest areas and water sports facilities, with rowing also possible for people with disabilities thanks to the cooperation of Polisportiva Gioco Parma. The restoration also intends to revive internal paths and old cart tracks in the park, historically used to access the river’s floodplain.

The “PO 390-410” project aims to rebuild the link between these areas – defined the “Biosphere Reserve” – and young locals in order to avoid demographic abandonment and to encourage sustainable development through the creation of professional activities to keep the park alive.

The project is part of a broader context: in fact, Legambiente is promoting a proposal for a MaB Unesco Reserve” along the mid-section of the Po river valley. 

Read the Press Release (Italian version only). 

On the tracks of beauty

The Bellezza Italia campaign continues with the renovation of the San Stino di Livenza station in Veneto, which over time has become a forgotten place exposed to degradation and abandonment.

Built in the early twentieth century and once a symbol of modernity and a driving force behind the economic development of the community, the station will now become and ideal hub for environmental and scenic tourism. The renovation of the house and warehouse will give life to a multipurpose room on the ground floor for meetings, cultural activities and training, as well as a guesthouse and bike garage. On the upper floor, spaces will be equipped for tourist reception and accommodation.  


Capoprati Park

Approximately 7 thousand square metres found on the Tiber River in Rome (Municipalities XVII and XX) - came to life in 2001 thanks to the clean-up operations carried out by Legambiente volunteers. Works began in 1996 and over four years achieved incredible results with the removal of over 30 tonnes of waste and 50 tonnes of overgrown vegetation. After two floods in 2008 and 2012, Capoprati was suffocated by uncultivated vegetation, while maintenance on the banks of the Tiber had long been neglected. Thanks to Bellezza Italia, the area is now accessible to adults and children for leisure and educational purposes.

E.V.A. Project

Homebuilt Eco Village, was a project born to favour the ecological revival and development of the Portomaggiore area, promoting agriculture, artisan activities and responsible rural tourism. A low cost village with minimum environmental impact was created in compliance with current anti-seismic and building regulations. Green building techniques envisaged the use of wooden load-bearing structures and straw infill, electricity is supplied by solar panels and the village is equipped with a constructed wetland and composters where organic waste is transformed into fertilizer for the vegetable gardens irrigated by rainwater.

Paestum archaeological site

The first project began in 2014, at the Paestum archaeological area with the opening of the path connecting the archaeological site located in Campania to the sea. This stretch, which returns the route used during the landing of the Greek colonies that founded the ancient city of Magna Grecia, Poseidonia to citizens, is now safe and accessible to all.

Thanks to UnipolSai FutureLab, crowdfunding for the renovation of Cap’è Napuli, the Cuneo Bio Park, active citizenship in Pisticci and cleaning of the Sarno estuary was also supported.