Reputation Institute: Unipol has the best reputation in the financial sector for the third year running

Monday, April 15, 2019 - 10:22

Unipol has the best reputation in the financial sector (banking and insurance) according to the 2019 Italy RepTrak® classification issued today by the Reputation Institute, a global leader in measuring company reputations.


This is a significant milestone in a sector that has shown signs of deep instability in recent years.

Two special awards for the financial sector were added to the seventh edition of the 2019 Reputation Awards. Public opinion has been focused on this sector in recent years due to the events involving certain financial institutions, but it is one of the main drivers for development of the country.

Unipol was awarded a special mention as the leading company in the entire financial sector, with 67.63 points.

Unipol’s reputation is mainly based on the positive perception of its products/services, performance and innovation by the general public: its products are considered to be reliable, its claims management prompt and it provides professional customer assistance. Its financial strength and strong prospects for growth are also significant since they provide a guarantee for the future; it is also marked by its attention to research and technological development thanks to its consolidated know-how in the area of data transmission as applied to the insurance business.

Italians view the Unipol Group as an increasingly reliable partner and reference point for development of the big issues in the country.

Unipol considers reputation to be a tool that can be used to maximum advantage to help push cultural change and promote the creation of value, and takes an integrated approach that keeps the construction and protection of its reputation constantly aligned.

The reputation management model in Unipol is also characterised by the extent of the analyses carried out (there are seven stakeholder groups from whom perceptions and expectations are periodically gathered: public opinion, employees, customers, agents, the financial community, journalists and institutions), the internal/external outlook that allows perceptions and expectations to be examined, both internally (top management and employees) and externally (the rest of the public), and finally the strategic alignment with which the various company departments are asked to contribute towards achieving reputational goals (creation and protection) starting from a panel of shared work and actions.

Its experience in reputation management also forms the basis for an insurance policy that can respond to developments in the socioeconomic environment where reputational risk has one of the highest perception rates. Covering this risk helps release the insured company from responsibility for any economic harm originating from negative media events, also with reference to the loss in value of the brand.