Unipol is the new Title Sponsor of the Forum di Milano
The iconic arena will be renamed Unipol Forum
The long-term agreement with Forumnet will last from May 2024 to December 2026, with the option to extend the contract for another year until the end of 2027.
Unipol has put the important partnership with Forumnet (owner and manager of the arena) on an official footing as it acquires the naming rights of the Forum di Milano as its title sponsor.
The iconic Milan arena will be called Unipol Forum in accordance with a long-term agreement lasting from May 2024 to December 2026, with the option to extend the contract for another year until the end of 2027.
This title sponsorship with one of the most significant music and sporting entertainment venues in Italy - and part of the prestigious EAA European Arenas Association - will help Unipol to consolidate both its brand position and active presence in Milan, and complement its long-term sponsorship of the Unipol Arena in Casalecchio di Reno - Bologna.
Once it takes over the image and hospitality rights provided for under the agreement, the Unipol Forum brand will be applied progressively to all the inside and outside spaces of the Arena in May and June.