Reputation Institute: Unipol ranks first for reputation in the financial sector for the second year running
Unipol is the Italian company with the best reputation in the financial (banking and insurance) sector, according to the 2018 Italy RepTrak® classification (public opinion index) released by the Reputation Institute today.
A major result in a sector that in recent years has continued to weaken as a result of the banking crisis.
The Unipol Group continues to pursue the approach adopted in 2014, when following the merger with Fondiaria-Sai, it became a leading player in the insurance and financial sector of the country: a transaction that, in the opinion of Italians, succeeded in improving stability and growth prospects.
The reputational profile of Unipol is primarily based on perceptions linked to products/services, performance and innovation: its products are considered reliable, its handling of claims timely and its customer care professional. The financial solidity and strong growth prospects are just as important, since they represent a guarantee for the future; the research and development of technological solutions is considered a distinctive trait, thanks to the consolidated know-how in telematics applied to the insurance business.
Unipol believes that reputation is a managerial lever capable of activating a cultural change that can promote the creation of value, and adopts an integrated approach that constantly aligns activities for the construction and the protection of reputation.
Unipol’s operational model for reputation management is based on extensive analysis (collecting the perceptions and expectations of seven groups of stakeholders on a regular basis: public opinion, employees, customers, agents, financial community, journalists and institutions), internal and external perspective, with the comparison of internal (top management and employees) and external (other public) perceptions and expectations and, finally, strategic alignment, which calls on the different corporate functions to contribute to the realisation of reputational objectives (regarding creation and protection) starting from a working system and shared actions.
Our experience in reputation management has also been translated into an insurance solution that responds to the evolution of a socio-economic context where reputational risk is among the greatest perceived. Coverage allows the company to be held harmless from any economic damage resulting from negative media events, according to the conditions of the policy.