On 23 September 1963, the agency Assicoop is established in Reggio Emilia. In late 1963, there are already sixteen general agencies which constitute the Company’s primary sales network. One in Piedmont, two in Lombardy, nine in Emilia Romagna, three in Tuscany and one in Lazio. The main general agencies have the following portfolios: Bologna ITL 130m, Reggio Emilia ITL 70m, Modena ITL 39m, Forlì ITL 20m, Milan ITL 15m, and Ferrara ITL 12m.