The first advertising campaign of UnipolSai 'Even closer' has launched
Tuesday, January 28, 2014
The advertising campaign “Even Closer” kicked off today. It was designed so as to present to the general public UnipolSai Assicurazioni, a leading company in Italy in the vehicle liability insurance sector, born out of the merger of Unipol Assicurazioni, Fondiaria-SAI, Milano Assicurazioni and Premafin on 6 January.
Closeness to people and the Italian identity are the guiding principles of the communication strategy concept, which aims at enhancing the Company’s most important asset: the network of insurance agencies, the leader in Italy by distribution, capillarity and ability to respond effectively to the customers’ needs.