Survey of the attitudes of Italians towards the insurance world

The study, carried out by LifeGate for the Unipol Group, aimed to give an overview of the Italian population’s attitude to the insurance world with a particular focus on the young population (18-24 years).

In particular, the survey provided useful elements to expand the level of knowledge and study the ‘perceived ideas’ about the insurance world by analyzing the Italian population’s attitude in regard of risk, level of knowledge of the insurance vocabulary, and perception of the value of the insurance world.

The survey was conducted on a large sample group of 814 people representing the Italian population with an oversampling of 279 young people (18-24 years), through telephone interviews and web interviews.