Sempre un passo avanti

Always one step ahead

UnipolSai Assicurazioni’s Leadership and Innovation at the heart of the new multimedia advertising campaign

UnipolSai Assicurazioni will be back on air from 29 September with the new multimedia advertising campaign “Sempre un passo avanti” ("Always one step ahead")

Thanks to the creative concept that effectively combines corporate and product elements, the campaign communicates the certainty that customers’ can “really choose the future” through UnipolSai, the number one insurance company in Italy in non-life business and product and service innovation, with over 10 million customers and 2500 agencies across Italy. 

For this new and important advertising project, UnipolSai chose actor Alessandro Gassmann to endorse the company as the prestigious interpreter of the ability to predict the future and be “always one step ahead”. This distinctive trait at the basis of the campaign’s creative concept emphasizes the authority, expertise, reliability and versatile offer of innovative solutions and highly technological services.

Inside a scene of everyday mobility, the creative direction conveys the message with the evocative power of unpredictable situations, in which Gassmann knows how to look ahead and truly predict the future. The same ability that UnipolSai offers its customers, to find increasingly innovative answers to their safety and protection needs. 

With a confident and reassuring mood and a refined cinematic look, the campaign will initially propose two commercials dedicated to MV insurance, with the addition of new commercials concerning other areas of UnipolSai’s insurance innovation in 2020.

The two MV commercials focus on:

  • Unibox MV telematics, the satellite device linked to the KM&Servizi MV policy, which offers a series of features, including the activation of towing and roadside assistance in case of need, and allows the modulation insurance premiums based on driving style;
  • The innovative UnipolSai App, which can be used to directly manage vehicle data from smartphone or tablet. Car mileage, routes, as well as more sophisticated high value-added services, all at your fingertips: such as the option to call a tow truck and monitor its live position.

The campaign, conceived by the agency BAM and produced by BRW Filmland with director Matteo Pellegrini and director of photography Paolo Caimi, involves a major presence on TV, digital, radio and press channels, with a highly integrated concept across the different media.

In line with the quality and innovation of the commercials, UnipolSai chose a mainstream soundtrack: the high-impact and memorable song by word famous group Imagine Dragons, “Whatever it takes” 

This important advertising campaign was born and developed as a part of the targets and positioning defined by UnipolSai and the entire Unipol Group in the new “Mission Evolve” 2019-2021 Strategic Plan.