The Unipol Group at the International Journalism Festival 2019
The Unipol Group participates at 13th edition of the International Journalism Festival in Perugia for the second year in a row: this is one of the most anticipated cultural events in Italy, which now has a global scope thanks to its busy schedule of meetings, debates and interviews with the most influential representatives of the world of journalism, media and communication.
As part of the Festival, scheduled in Perugia from 3 to 7 April 2019, the Unipol Group will be organising a round table to discuss the role of Business Observatories - research and business tools that have now become strategic - renewing its commitment to contributing to the country’s cultural debate.
The meeting, entitled “Gli Osservatori sono strategici per lo storytelling dell’azienda?” (Are Observatories strategic for a company’s storytelling?), organised in collaboration with iCorporate - a consulting firm specialising in integrated corporate communications - and held on 5 April at 12pm in Sala Priori at the Hotel Brufani.
The discussion has the purpose to deepen the role of Observatories as a key resource also for the production of business content and the experience of Italian companies in this area.