On Saturday 28 November the Aurora and Unipol divisions of UGF Assicurazioni will sponsor the Food Bank Foundation for the 13th National Food Collection Day.
On that day volunteers from the Food Bank Foundation will invite shoppers in supermarkets taking part in the scheme to buy several staple types of food for individuals and families who are living in straitened circumstances.
It is a simple gesture but one that means a lot, especially against an economic background that over the past few years has seen an increase in the number of people living below the poverty line, with almost three million in Italy alone.
In many Italian towns and cities the Aurora and Unipol agencies will also be supporting the initiative, giving out information explaining the idea behind Food Collection.
With its support for the Food Bank Foundation, and for other initiatives in aid of non-profit-making organisations, UGF Assicurazioni is translating one of the principles mentioned in the Group's Charter of Values, namely that of Solidarity, into practical action, with the aim of promoting an ethos of responsible growth and the more widespread distribution of wealth.