URBAN UP | UNIPOL: WITH WAITING FOR MAGIC, THE CHRISTMAS TREE LIGHTS UP IN PIAZZA DUOMO

The highly anticipated Piazza Duomo Christmas Tree by Urban Up Unipol branded Waiting for Magic, whose lights, with about 40 thousand LED spots, will continue to shine every day for 24 hours a day until Epiphany, was lit up in Piazza del Duomo today, in the presence of Mayor Beppe Sala, Roberta Guaineri, City Councillor for Tourism, Sport and Quality of Life, and Giuseppe Lobalsamo, UnipolSai Head of Real Estate.

A 25-meter tall fir tree, of the species Abies Excelsa (spruce), has arrived from Trentino - Val di Sole - to decorate the most famous square in Milan during all the Christmas holidays, giving a strong contribution to the enhancement of the city of Milan both in promotional and in international terms: the traditional Christmas tree, an ancient custom uniting different cultures, exalts the value of life because the evergreen spruce, even in winter, represents the awakening to life.

Read the complete Press Release.