URBAN UP | UNIPOL GROUP: WITH WAITING FOR MAGIC CHRISTMAS CALENDAR LIGHTS UP IN PIAZZA DUOMO

Corporate
Saturday, December 1, 2018 - 19:02

The Christmas Calendar of Urban Up Unipol branded Waiting for Magic was lit up in Piazza Duomo today with the video greeting of Mayor Beppe Sala and in the presence of Anna Scavuzzo, Deputy Mayor of Milan, Cristina Tajani, City Councilor for Labor Policies, Production, and Trade, and Massimiliano Morrone, Unipol Group.

Starting today, Palazzo dei Portici Meridionali, the southern porticoes on Piazza Duomo, will become a huge screen (60 meters wide by 20 meters high, a total of 1,200 m2) until 24 December, hosting a video projection consisting in the contemporary reinterpretation of the traditional advent calendar. The video will last approximately 6 minutes and will be projected 3 times a day every day from 6.30 pm. It tells the story of a reindeer, a symbol in the Christmas tradition, which is born in Milan and walks through the city as it grows up passing by some of its most iconic sites, Duomo, Castello Sforzesco, Arco della Pace, Darsena, Torre Velasca, and Torre GalFa, the latter of which are part of the Unipol Group’s real estate assets. The reindeer’s growth metaphorically represents the growth of Milan, to which Urban Up Unipol today is contributing significantly through the renovation of some of the city’s most representative buildings and the construction of a new tower at Porta Nuova, which will enrich the Milan skyline.

Read the complete Press Release.