Unipol Group renews sponsorship for the Bologna Jazz Festival
Three concerts scheduled at the Unipol Auditorium
The Unipol Group has renewed its support for the 14th edition of the Bologna Jazz Festival, to be held from 25 October to 26 November. This year’s headliners include renowned jazz crossover guitarist Pat Metheny, along with other world famous artists.
In addition to the excellent selection of live music, the festival program will include important educational content with an intersection between jazz and other expressive forms. The BJF recruited famous cartoonist Altan, who came up with a series of original sketches for the BJF 2019 promotions, with the fundamental contribution of BilBOlbul International Comics Festival.
Three concerts will be held at the Unipol Auditorium. On 25 October, we will hear one of the most interesting modern developments of the trio, namely that formed by pianist Fred Hersch, accompanied by John Hébert on double bass and Eric McPherson on drums. On 8 November, the Cross Currents Trio will perform, bringing together three legends in their own right: Dave Holland is one of the most important double bassists in the history of jazz; Zakir Hussain is an Indian tabla virtuoso with extensive experience in American jazz; and Chris Potter is among the most popular sax stylists around. Finally, on 15 November, a living icon of Brazilian music will take the stage: the eccentric multi-instrumentalist Hermeto Pascoal.
“By renewing our support for the Bologna Jazz Festival, the Unipol Group demonstrates its wish to participate in the cultural and artistic life of the community in which it operates, in line with our values and in the belief that the business must accompany its economic development with encouragement for the cultural and social growth of the community, with a focus on inclusion, which is clearly expressed in jazz thanks to the mix of different notes, genres and styles”, stated Vittorio Verdone, Head of Corporate Communication and Media Relations at the Unipol Group.
With its Corporate Sponsorship Program, the Unipol Group wants to remain close to people and the community by supporting projects in various areas, including art and culture, such as in the case of this prestigious music festival.
Because for the Unipol Group, thinking about the future of people also means thinking about what they love: music.