Stakeholder engagement and management

The Unipol Group uses active listening to stakeholders and the construction of solid, lasting relations as a fundamental strategic mechanism which results in the ability to put down roots in the territories and create development opportunities together.

Strumenti di stakeholder engagement

URC
Unipol Regional Councils: comprising representatives of the Member Organisations (organisations of employees, trade union confederations, organisations of self-employed workers and associated small and medium enterprises and cooperatives) who meet Unipol managers at local level on a regular basis to discuss the issues of common interest. As they developed over time, they have become places of stakeholder engagement where the sides listen to each other, discuss insurance requirements and develop shared value projects for the territory.
RepTrak®
Analysis model adopted at international level, which allows the Group reputation to be constantly measured and monitored through well-structured, continuous listening to multiple stakeholders (customers, agents, employees, public institutions, the financial community, opinion makers and the general public) regarding the key aspects of company business activities such as products and services, innovation capacity, governance and working conditions.
Representative organisations
Systematic listening to representative organisations: initiatives to understand the insurance requirements and expectations in relation to the range of products and services provided by Unipol (for example through focus groups) are organised when new products are being devised or existing products are being reviewed. This allows the Group to improve its capacity to respond to the real requirements of its customers and, more generally, the economic and social framework.
Agent Groups
The dialogue relationship with the network is favoured, and there is frequent consultation to build an efficient partnership that can achieve the strategic targets. Projects are developed every year that are open to the entire network of agencies to agree on the development guidelines and how they work in practice. In addition to the official meetings, discussion forums are held with representatives from the 8 Agent Groups regarding the agreement and discussion of the main Company projects with impacts on the sales network (for example, product development, sales pushes, management process improvements).